INVESCO: RFI Holodeck & AI RECIPE GENERATOR
Invesco became the presenting sponsor of the 2024 NYC Wine & Food Festival, bringing finance to life through food with a first-of-its-kind interactive pop-up. Inside the two-story activation, guests stepped into James Beard award-winning Chef, Kwame Onwuachi’s world, recreating QQQ-inspired dishes in a four-walled, LED, holo-deck equipped with motion tracking and Ai. A holographic Chef Kwame critiqued plates in real time, rewarding participants with premium kitchen swag.
Integrated AI technology graded the players’ performance during the gesture-based prep and plating stages. This AI-driven grading system compared the ingredients used and placement and enhanced the overall challenge, encouraging players to return for another round to improve their scores.
The Ai Recipe Generator: Upstairs, to further educate about the ingredients in the Invesco ETF, an Ai recipe generator turned Invesco QQQ stock tickers into real, custom recipes based on user preferences.
Execution extended beyond the footprint through branded ferry takeovers, on-site media, earned press, and co-branded content. Seamless integration across digital, physical, and social channels ensured we met our audience where they live, dine, scroll, and invest.
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Executive Creative Director & Concept: Andrew Miller // Creative Director: Calvin Lyte // Art Director: Emily Galvelis // Copywriter: Nicole Beraud // Strategy: Leslie Walsh, Mark Himmelsbach // Interactive: Grove Jones // Fabrication: TH Experiential