Santander: Driving You Crazy

Car buying shouldn’t be a sacrifice, it should be a celebration. One without compromise or penalty for who you are and what life has thrown your way. It should be filled with choice, with control, and with comfort – in both the process and the end result. Same goes for who you date. To launch DRIVE, a new tool from Santander that matches car buyers with the perfect car in two minutes with no impact to their credit score, we leaned into love…

What happens when you have to pick your mate based on how they drive?! Find out on the new dating show: Driving You Crazy. Are you reday to find your match?

Data showed that the single most popular genre for this audience is romance (which we hardly ever see!). So that inspired us to make a dating show to promote the launch of Drive.