SCHWAB: Pet Peeves

⅓ of all pets in the US have a social media profile. That’s a lot of prying eyes…To extend Schwab’s “You could’ve done better” campaign across non-traditional channels, we enlisted a few of the top animal creators on TikTok & Instagram to highlight the questionable life choices they see their owners making. We made 4 social-first spots that aired alongside 4 creator-made spots, accumulating massive social engagement across TikTok and Instagram. So pay no attention to the laser pointer, and remember that sometimes, you could’ve done better...same goes for where you invest. Your pets are watching you.

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Results:

26,001,268 Impressions.

28 posts were activated across TikTok, Instagram, Facebook and YouTube.

Each influencer was featured in a Schwab ad released 24 hours before their own original content to introduce and build momentum for the campaign.

Paid media was utilized across 8 TIkTok posts which earned 23M+ impressions.

Organic posts across Instagram, Facebook and YouTube earned 2.9M+ impressions.

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Creative Director: Andrew Miller, Art Director: Emily Galvelis, Copywriter: Nicole Beraud, Strategy: Leslie Walsh, Account: Michelle Carp, Influencer Producer: Emily Byrne, Producer: Steve McDonald, Editor: Matt Livadary